So What is Video Marketing?
Video what? How do I grow it? Where does video marketing sleep? How do I feed video marketing? That is the look on the faces of many of you when we speak about video marketing. It’s the focus of every current article from EVERY Marketing Agent, Solicitor, Guru and Expert out in the modern marketing niche anywhere in the digital world. We are all saying that you NEED to have or use video marketing in your overall business marketing strategy! For some people the look on their face is one of complete horror! The response I get so often is “I’m not getting on camera! Video what? How do I grow it? Where does video marketing sleep? How do I feed video marketing? Click To Tweet it only took a couple of videos before it started to be fun and not stressful Click To Tweet
I hope to set your mind at ease here today. Let me tell you that somewhere along the 18 year journey of doing this, somewhere… it got easier lol. Actually I’m just teasing you a little bit, it only took a couple of videos before it started to be fun and not stressful, the real life rewards and warm reception from your audience will quickly ease that suffering. Here is the “Skinny,” The short and sweet of what you need to know. Don’t overcomplicate the purpose or thought. Some of you will have instant visions of super expensive Hollywood style production teams, with “fancy pants” Actors, Directors, “Skips, Gaffs, yidda yadda’s and runners” skittering around everywhere to keep everyone happy! Here is the Skinny, the short and sweet of what you need to know. Click To Tweet
It is simply this, creating and incorporating “Visual Video Content” into your marketing efforts to promote your Product, Service or Brand! That doesn’t sound so challenging now does it? Good, it isn’t! You probably don’t need much more than you already have at hand around you right now to make a massive and immediate positive impact for your business, service or brand! Let me explain a few things and let the wonder turn to excitement. Let me explain a few things and let the wonder turn to excitement. Click To Tweet
You likely have most (if not all) of the things you need to get started for free! Now I can see the bewilderment again… “What do you mean we already have it for free?” Let me explain, unless you live under a rock you probably have the physical things you need like, a Mobile phone, (cell phone) a Facebook account, and likely one for your business too, probably an Instagram and twitter account too right? Some of you will already have a YouTube account already as well. Then thats everything you need to get started. CONGRATULATIONS! You can make a video, and you can share it on those Social Media Platforms! You likely have most (if not all) of the things you need to get started for free! Click To Tweet
Here is the easy part!
You don’t need a ton of creativity, you don’t need props, or bands, or special effects. As a matter of fact those things might work against you! People who are buying want the truth, they want facts, they want information, they want it real and they want it now. Simply think about a message or point that you want your ideal client or customer to know about you, turn on your camera in your mobile devise and tell them! Then go to your social media platforms, you guessed it… NOW POST IT! People who are buying want the truth, they want facts, they want information, they want it real and they want it now. Click To Tweet
Guess what? Now you are Video Marketing!
You are now on equal footing with the so called “Big Boys” in what ever industry or niche you choose to do business in. This is in fact one of the facts that make this the best time in history to be in business. Before Social media you would have needed all of those Hollywood bits and pieces to get peoples attention. In future posts we will get into all of the “Nuts & Bolts” of how to create and produce what appear to be “Big Budget” productions and clips that before you thought would be completely out of your reach. Without a doubt as you progress you will want to polish things up somewhat, give a more professional feel to what you are an expert in and thats awesome! I will be here to help with that process as well! But get started first. You are now on equal footing with the so called Big Boys Click To Tweet this the best time in history to be in business. Click To Tweet
Why you DO need to do it?
This is less important to get started than the how, but it is super important in the “Grand Scheme Of Things.” Forbes Business posted in Feb 05/2015 that this year would be the “Year Of Video Marketing” (forbes.com)…they were right. What that means is that if your not keeping up you are being left behind, your competition is taking advantage of the free opportunities to take your bread and butter away from you. (see home page infographic) They are cashing in on your clients and customers. Search engines reward you heavily for video content, a basic video will appear on google searches before a great picture will now. Google rewards you for giving it’s searchers what they want, convenient video information. It’s more pleasant, it’s easier to convey a lot of information and it builds trust. When people get those things they come back which is your ticket to both being found and converting those finds into sales. We will get into this deeper in the next blog so come back for that one too, (Why you need to use it!) I only shared a couple of the most important facts with you here now. Your reward from the search process by adding Video to your marketing is simple, R.O.I. Forbes Business posted in Feb 05/2015 that this year would be the Year Of Video Marketing (forbes.com)…they were right. Click To Tweet If your not keeping up you are being left behind, your competition is taking advantage of the free opportunities to take your bread and butter away Click To Tweet
Written by Wayne Peters